A Good User Experience Ensures Repeat Visitors
Mobile phones released in Japan in the early 2000’s had more features than the first iPhone. Yet, today the iPhone is the number one phone in Japan. The reason? A good user experience(UX). To consumers, it’s not about more features; it’s about an easy to use and enjoyable experience. The same principle applies to websites. Website UX has many parts including your site's branding, usability, information architecture, functionality, content, images and iconography. It is the sum total of all these parts that add up to an overall experience that keeps your website visitors coming back.